Primary packaging
Definition Primary packaging (before August 12, 2026)
Primary packaging, or sales packaging, is the packaging in which the product is purchased or received by the consumer/end user. The packaging is designed in such a way that it constitutes a sales unit for the end user or consumer at the point of sale.
Definition Sales packaging PPWR (valid from August 12, 2026)
For the definition from August 12, 2026, see the term: Sales packaging [PPWR definition]